In the midst of the now-closed Crumbs Cupcake chain, the Baked by Melissa cupcake obsession, and the ever-popular Magnolia Bakery shops spread across Manhattan lies another up and coming cupcake shop, Georgetown Cupcakes, in the heart of SoHo. Just under three blocks away from Zara, Forever 21, and H&M lies this petite cupcake shop, whose fame originates from the hit TLC show DC Cupcakes. Much like anything seen on TV, people generally want a taste (literally) of stardom, which is why the long line for these sweet treats was not a surprise at all. Fortunately, since the cupcakes are generally made in dozens and stored in the back of the shop, the line moves rather quickly.
The overall shop is quaint with marble tables and pink cupcake boxes lining the salmon colored walls. However, with the limited amount of seating options, you should always go in there with the intent of taking out their precious cupcake and eating it elsewhere, perhaps Starbucks? Or go with a group of friends – while one orders the other glares incessantly to others who are seated until they move. Upon entrance you are faced with one of the toughest decisions you will ever have to make – which cupcake to choose. Their selections offer classics, such as Vanilla Birthday and Chocolate, and others which vary daily such as their vegan and gluten free options (yes they offer something for everyone!). Seasonal options are available for the more adventurous and features flavors such as Toasted Marshmallow offered in January and White Chocolate Raspberry offered in May.
Whenever I am in SoHo, this is my go-to for something sweet. Does this small cupcake chain live up to its hype? At $3 for a delicious cupcake, it sure does not disappoint. In comparison to Magnolia Bakery, which I will be commenting on soon enough in an upcoming post, DC Cupcakes are not only cheaper, but taste much better. They are moist and taste like they have just popped right out of the oven and cooled; whether or not they are actually baked on premises is up to the buyer because I can never tell. The options fare much more wider than Magnolia, but of course cannot compare to the various daily variety that Crumbs used to offer. Nonetheless, unlike Crumbs, I feel as though I did not actually eat 500 calories even if i just did. Surely, the cupcake sizes are smaller than Crumbs cupcakes and are slightly smaller than Magnolia but, of course, they are much larger and beat Baked by Melissa cupcakes by a landslide.
Of the flavors available, I have tried most of the classics and a few vegan options. By far, my favorites have to be the Classic Vanilla and Chocolate, Lava Fudge (served on Tuesdays and Saturdays; gluten-free option is served on Monday and Thursday) and Vegan Carrot (served on Tuesday, Thursday, and Saturday). Most, if not all of the seasonal flavors generally taste amazing (of the few times I dared to be adventurous) but I have to say that my favorite has to be the cookies and creme cheesecake offered in January; if you are reading this post right now make sure you head to Georgetown Cupcake in a couple of months (mark it on your calendar!) if you want to try it and let me know if you enjoyed it as much as I did.
Georgetown Cupcake is also located in Washington, DC, its flagship cupcake shop, so if you have a sweet tooth after visiting the White House you can choose to stop by there. My experience at Georgetown Cupcake is always a pleasant one. While I do love their amazing cupcakes, stay tuned for a future post where I will be commenting on the best bakery to satisfy any sweet tooth that I have ever experienced in NYC (Here’s a hint – it is a small chain sit-in bakery located in Queens, NY).
Overall Rating: 12/15
Georgetown Cupcake/ DC Cupcake
111 Mercer Street, New York, NY 10012